Success stories

Innovative advisory project puts wine village of Mukhrani on the tourism map It is said that for agritourism to thrive, visitors need three things – something to see, something to do and something to buy. The charming village of Mukhrani, only a 30 kilometre drive from Georgia’s capital Tbilisi, ticks all the boxes. Shrouded in greenery, it combines the history of the Georgian royal family with...
A worker manufactures kitchen equipment at the Nerji plant in Georgia
With funding from the European Union under its EU4Business initiative, EBRD - Advice for Small Businesses has helped a Georgian kitchen equipment manufacturer to improve performance and efficiency. Nerji LTD is the sole manufacturer of commercial kitchenware in Georgia, with over 600 corporate clients. Stainless steel fridges, freezers, ovens, grills and cupboards under the Nerji brand can be...
MPT Georgia has been producing apparel products for Danish multi-brand fashion group DK Company, a leading fashion company in Europe, for the last three years. The labels of various brands that are part of the group – Coop Denmark, Denim Hunter, B-Young, Fransa – read “Made in Georgia” in nine languages. The Danish company sells MPT Georgia-made clothing in Germany, the UK, Norway and Canada. MPT...
A bottle and glass of Madam Wine in a cellar in Georgia
With funding from the European Union and its EU4Business initiative, the EBRD’s Advice for Small Businesses programme has helped an all-women Georgian wine producer to grow its presence online and increase visibility to attract new clients and explore new export markets. As a result, the company has boosted its outreach and found clients both on domestic and foreign markets. As one of the oldest...
Georgia is celebrated for its culinary traditions. Each of its regions has its own unique speciality and iconic dish. In the west, a variety of khachapuri , a cheese-filled bread, is offered to guests, while the Kakheti region is the country’s wine-making hotspot. Nowadays, you can find the traditional sweet known as churchkhela almost everywhere in Georgia but the Kakhetian recipe is considered...
It has been over a year now that the Georgian film industry has come into focus of a cluster development initiative launched in Georgia with the support of the European Union. The Georgian Film Cluster is now an officially registered entity that brings together leading professionals in film production and post-production, who share a common vision for promotion of the Georgian film industry. The...
With the advice of the OECD as part of the EU4Business initiative, Georgia has built a comprehensive set of policies, institutions and support programmes that make it stand out as a reference point in the Eastern Partnership for impactful and coherent policymaking for small and medium enterprises. Following the wave of liberalisations and investment-friendly reforms of the early 2000s, Georgia...
Since 1992, Elselema has been producing all types of clothing, with a particular focus on uniforms, outdoor wear, as well as casuals and knitted products for men, women and children. It’s a family business which has grown to operate two factories – both employing up to 200 workers – one in Tbilisi, and one in Lanchkhuti to the West of the Georgian capital. The company is no novice in overseas...
Hazelnuts are a major product for Georgian agriculture. As one of the country’s top 10 export commodities, they are a source of income for more than 50,000 farmers and dozens of processing facilities. The subtropical climate by the Black Sea shore offers particularly favourable conditions for their growth, luring international confectionary giants such as Ferrero to come to Georgia and invest in...
Baia Abuladze
“Winemaking had always been our family business, but we used to make it for ourselves and not for commercial purposes,” says Baia Abuladze, a 24-year old winemaker from Obcha village in the Bagdati Municipality. “Then it became an interesting job for the younger members of the family and we took steps to turn our family’s tradition into a business.” That business was Baia’s Wine. Launched in 2015...