Women entrepreneurs are invited to a ‘Going Digital’ training organised by the MykolaivBusiness Support Centre in Ukraine with the support of the European Bank for Reconstruction and Development (EBRD) and the EU4Business initiative. The training takes place in two parts on 27-28 September and 4-5 October.
Going Digital is a four-day workshop that provides participants with an understanding of marketing principles and helps to develop skills for customer engagement on the Internet.
The course will give participants a clear idea of what online marketing is and how it works in practice, and how to apply the theory to the practical requirements of a business, with tools such as websites, social networks and email.
The four day interactive course is split across two modules, which address the following topics:
- Get acquainted with the principles and latest trends in IT marketing;
- Identify which areas of your business will have the greatest commercial returns from online promotion;
- Understand how to work effectively with social media and how they can help your business;
- What to do to prevent your email distribution from getting into spam, learn about the advantages and disadvantages of email communication;
- Understand which technology is best for your business decisions;
- Understand how to promote your website;
- Understand the basics of online strategy and marketing promotion of your business.
The course is part of the EU-funded Women in Business programme, implemented by the EBRD as part of EU4Business, helping women-led SMEs access the finance and the know-how that they need to grow. Under the programme, the EBRD provides access to finance through credit lines to local banks dedicated to women-led SMEs, alongside business advice to help businesses become more competitive. The programme also offers training, mentoring and other support to enable women entrepreneurs to share experiences and learn from each other
The Mykolaiv Business Support Centre is part of the EU-funded Network of Business Support Centres, which aims to improve the competitiveness and bankability of Ukrainian SMEs through the provision of business advice and capacity building. It also supports BSOs in 15 regions of Ukraine in setting up a network of EU4Business Business Support Centres (BSCs). At least 30,000 SMEs and entrepreneurs benefit from the project.
Date
1stModule: 27-28/09/18, 09:00-18:00
2ndModule: 4-5/10/18, 09:00-18:00
Participation
Prior registration is obligatory.
Cost of participation – €100
Contact: +38 (068) 380 83 45 or bsc-mykolaiv@biz.mk.ua