Nine Moldovan companies took part in a four-day training on e-commerce on June 10-13 in Chisinau, organised by the International Trade Centre (ITC) as part of the EU4Business ‘Ready to Trade’ project, in partnership with the ‘ZIPhouse’ Centre of Excellence and Acceleration in Design and Technologies.
The purpose of the training was to provide apparel producers with strategic knowledge on how to conduct cross-border e-commerce. To help companies expand their online presence and prepare products for e-trade, the training focused on six key areas:
• Marketing content for international e-commerce
• Corporate internationalisation to access EU and other markets
• E-Logistics and returns management for the fashion industry
• E-commerce engineering and pricing strategies
• Labelling and packaging for cross-border e-commerce exports
• Digital marketing strategies for the fashion industry
The topics of the workshop had been chosen at stakeholder consultations and baseline assessment. The skills land knowledge learned should allow Moldovan apparel producers to understand how to go digital and turn website visitors into clients.
The training was conducted by doctor Mohamed Es Fih who has more than 8 years of e-commerce experience and has helped a number of small companies go digital.
The Ready to Trade project, funded by the European Union under its EU4Business initiative, enables small and medium-sized enterprises (SMEs) to access new markets, with a focus on the European Union, helping them identify and comply with international requirements, linking them to buyers and providing cluster support.