16/05/2017
Publications
The documents below provide a compilation of crucial aspects which must be taken into account in order to ensure the successful organisation of trade fairs as well as other trade-related marketing instruments such as trade shows.
Successful participation in trade fairs, by AUMA, the German Trade Fair Industry Association
The use of trade fairs, presentation adapted from original by Isabella Wai
The Ten Commandments of Incredibly Successful Trade Shows
Excerpt from the book “The Invisible Barrier: The Social and Cultural Environment” - handout