Participation in Trade Fairs, Networking with Potential Business Partners, Intercultural Communication

The documents below provide a compilation of crucial aspects which must be taken into account in order to ensure the successful organisation of trade fairs as well as other trade-related marketing instruments such as trade shows.

Successful participation in trade fairs, by AUMA, the German Trade Fair Industry Association

How to successfully participate in International Trade Shows, export handbook from IICA’s Agribusiness Series

The use of trade fairs, presentation adapted from original by Isabella Wai

The Ten Commandments of Incredibly Successful Trade Shows

Excerpt from the book “The Invisible Barrier: The Social and Cultural Environment” - handout