The technology of creating a decisive competitive advantage

The technology of creating a decisive competitive advantage
 | 
06/06/2019

On 6 June, the Kharkiv Business Support Centre – with the support of the EBRD and EU4Business – is organising a workshop for SMEs on ‘The technology of creating a decisive competitive advantage’.

The workshopwill discuss the Theory of Constraints based on the understanding that the success of a business is determined by the effectiveness of its constraints.  

Participants willlearn about the following topics:

  • three rules for building a long-term successful company;
  • what is differentiation and how to find it; 
  • the concept of ‘value’ for the client;
  • methodology for developing value propositions for clients; 
  • techniques for selling change within the company;
  • the technology of ‘difficult sales’ of value propositions. 

The Kharkiv Business Support Centre is part of the EU-funded Network of Business Support Centres, which aims to improve the competitiveness and bankability of Ukrainian SMEs through the provision of business advice and capacity building. It also supports BSOs in 15 regions of Ukraine in setting up a network of EU4Business Business Support Centres (BSCs). At least 30,000 SMEs and entrepreneurs will benefit from the project.

Date

06/06/19, 10:00-18:00

Participation

Link for registration.

Contact: (057) 751 99 46, (067) 571 31 21 or kharkiv@bisc.org.ua  

Participation fee: UAH 1,700 

Address: 
Kharkiv CCI
122B, Moskovskyi av.
Kharkiv
61037
Ukraine