Women entrepreneurs are invited to a ‘Going Digital’ training organised by the Rivne Business Support Centre in Ukraine with the support of the European Bank for Reconstruction and Development (EBRD) and the EU4Business initiative. The training takes place in two parts on 10-11 September and 1-2 October.
The training is aimed at women managers or business owners who want to learn how to increase their business revenue by building the right digital strategy, as well as women in marketing who want to learn how to manage digital marketing tools that will benefit the company.
The Going Digital training is a four-day interactive course, broken down into two modules, which will cover the following topics:
- how to develop an online communications plan, depending on the market, product, goals of your business and the features of local business online promoting;
- how to use the tools and methods of target audience research;
- how to find points of contact with the client on the Internet;
- how to develop an effective advertising budget;
- how to develop an internet promotion strategy.
The course is part of the EU-funded Women in Business programme, implemented by the EBRD as part of EU4Business, helping women-led SMEs access the finance and the know-how that they need to grow. Under the programme, the EBRD provides access to finance through credit lines to local banks dedicated to women-led SMEs, alongside business advice to help businesses become more competitive. The programme also offers training, mentoring and other support to enable women entrepreneurs to share experiences and learn from each other.
The Rivne Business Support Centre is part of the EU-funded Network of Business Support Centres, which aims to improve the competitiveness and bankability of Ukrainian SMEs through the provision of business advice and capacity building. It also supports BSOs in 15 regions of Ukraine in setting up a network of EU4Business Business Support Centres (BSCs). At least 30,000 SMEs and entrepreneurs benefit from the project.
Date
1stmodule: 10-11/09/18, (10/09: 10:00-18:00; 11/09: 09:00-17:00)
2ndmodule: 01-02/10/18 (01/10: 10:00-18:00; 02/10: 09:00-17:00)
Participation
Prior registration is obligatory.
Cost of participation – UAH 3,100