Women entrepreneurs are invited to a ‘Going Digital’ training organised by the Women in Business programme of the European Bank for Reconstruction and Development (EBRD) and the EU4Business initiative. The training takes place in two parts on 26-27 October and 16-17 November 2017, in Tbilisi, and the deadline for registration is 13 October.
The course – aimed at women who are leading their business and want to take it to another level – gives an in-depth insight into what marketing is and how it works in practice, how to take that knowledge online, as well as how to apply theory to your own digital sphere, through websites and in social networks and e-mail.
Through the four-day training, participants will learn:
- The concept of marketing as basis for any online marketing activities
- Different aspects of marketing and which aspects of your business might benefit from "online" presence
- The concept of online marketing, its different aspects and available online marketing tools
- What social media are and what they can do for your businesses
- The best social media solutions for different kinds of businesses
- The options, advantages and disadvantages of email marketing
- The options, advantages and disadvantages of different website technologies
- How to promote your website
- Develop an online marketing plan and/or online marketing strategy for your business.
The course – delivered in Georgian – is divided into two training sessions of two days each, with a break in between. This gives participants time to test the things learned in the first session and bring their own lessons learned to the second. While the first session concentrates on marketing in general and its importance as well as how to go online, the second - which is complementary - concentrates on practical digital marketing techniques, including e-mail marketing, social network marketing, website marketing and others.
The course is based on international best practice in digital marketing and wide-ranging expert knowledge. The course is interactive and includes practical exercises and real life examples, walking you through the ideas of modern marketing and how to make best use of them in digital marketing from start to finish. The trainers are all experienced marketing and online experts, who have seen the difference that digital marketing can make.
The training is part of the EU-funded Women in Business programme, implemented by the EBRD as part of EU4Business, helping women-led SMEs access the finance and the know-how that they need to grow. Under the programme, the EBRD provides access to finance through credit lines to local banks dedicated to women-led SMEs, alongside business advice to help businesses become more competitive. The programme also offers training, mentoring and other support to enable women entrepreneurs to share experiences and learn from each other.
Date
Module 1 – 26-27/10/2017
Module 2 – 16-17/11/ 2017
Participation
More information about the training can be found here.
With the support of the EBRD and the EU, participants pay a reduced participation fee of 290 GEL. The price includes training hand-out materials, refreshments etc.
The number of places is limited.
Click here to register by 13 October 2017.
For additional inquiries please e-mail: knowhowgeorgia@ebrd.com or call +995 32 2447423.