The International Trade Centre will hold the third in a series of trainings on increasing sales efficiency, aimed at Moldovan SMEs in the apparel sector later this month, organised in the framework of the EU-funded project ‘Eastern Partnership: Ready to Trade – an EU4Business initiative’.
The third seminar will take place on November 22-23 on the topic of ‘Assortment strategy in fashion brand’, and will be led by Galina Kravchenko from the Fashion Consulting Group in Russia. The training sessions will allow the participants from a pilot pool of apparel companies to learn about:
- The basic principles of efficient assortment structuring (grouping: product category, gender groups, age groups, style groups, seasonal groups, risk groups (“volume drivers”, “must have”, “high risk”) inside a collection, items (assortment type specification); pricing strategy - differentiation opportunities)
- The business ‘core competence’ (how to identify the importance of assortment groups; how to develop key competencies and transform them into competitive advantage.)
- Efficient assortment matrix characteristics (composition characteristics; opportunities for assortment optimization; the principle of assortment group proportion; principles of sales promotion for each assortment group)
- Assortment classification vs. assortment matrix (similarities and differences; examples of assortment classification tables).
- Case studies (example of table classification construction as a basis for assortment matrix; example of well-balanced assortment matrix construction; example of specification of key competencies in the assortment based on sales statistics)
The trainings have been developed following stakeholder consultations and a baseline assessment, and are organised with the Centre of Excellence and Acceleration in Design and Technologies “ZIPhouse”.
Eastern Partnership: Ready to Trade - an EU4Business initiative helps small and medium-sized enterprises (SMEs) to access new markets with a focus on the EU, helping SMEs identify and comply with quality and standards to meet international requirements, linking them with buyers along the value chain, and providing cluster support.
Date
22-23/11/18