The Business Support Centre in Rivne is inviting entrepreneurs who are responsible for strategy, marketing, sales or innovation – senior executives and managers who want to implement the most up-to-date creative practices in their business processes and corporate structure – to take part in an EU4Business workshop on ‘Design-thinking for business innovation’, which will take place on 1-3 March.
Design thinking is a methodology that provides the ability to solve complex problems and create innovative solutions. The method combines creative and critical thinking that allows you to structure information and ideas, make decisions, improve your experience, and learn from your mistakes. It is a way of thinking that focuses on solving problems. The primary element of design thinking is finding the real problem and generating ideas for its solution.
The method became popular thanks to the Gasso Plattner Institute at Stanford University. Silicon Valley companies (Google, Apple, Facebook, Airbnb, IDEO etc.) and others around the world are actively using design thinking to create innovations (products / services) and value for ultimate user.
Design thinking helps entrepreneurs creatively solve problems, create new products and services. It can help companies feel comfortable in the process of creating innovation and teach them to take on additional risk to get unexpectedly valuable results.
The training offers participants the opportunity to:
- understand complex problems that may be incorrectly formulated or unexplored;
- conduct research, identifying human needs and problems;
- generate ideas during brainstorming;
- add more empathy to the culture of the company to better meet the needs of consumers/users;
- learn applied prototyping and testing of ideas with the target audience.
The Rivne Business Support Centre is part of the EU-funded Network of Business Support Centres, implemented in Ukraine by the EBRD, with the aim of improving improve the competitiveness and bankability of Ukrainian SMEs through the provision of business advice and capacity building. At least 30,000 SMEs and entrepreneurs will benefit from the project.
Date
1-3/03/18
Participation
Registration is obligatory by filling out the online registration form.
The number of participants is limited to 20.
Registration fee – €300.
For additional information please contact Hanna Tarasyuk, Manager of Magement Development Programmes, on +38 093 056 82 64 or email ganna.tarasiuk@gmail.com